Development Resources


The City has a bustling business environment of over 400 small, medium and large firms providing a diverse group of goods and services to its citizens. 

These businesses support a quality of life unsurpassed by most towns of this size. While the business base includes several national chains, over 75% are independently owned including many franchise opportunities. 

Location Advantage:  

  • Located in the heart of the Northeast Tarrant Region providing unity to the area and increasing the trade area for Watauga businesses. 
  • Close proximity to Fort Worth, Arlington, and Dallas. 
  • Enhanced transportation with several major state and national highways, including the Denton Highway (Highway 377) corridor. There is also easy access to rail and the DFW International Airport.  
  • Home of Capp Smith Park, a stocked spring-filled lake surrounded by lush grass and walking trail and plays host to many community functions, a 9/11 Memorial Site located outside our Fire Station, featuring a piece of steel from the World Trade Center, and the only City Water Tower in the world to hold four floors of office space. 

Economic Advantage: Traffic Count & Road Improvement Map

  • Median household income of $66,479 
  • Unemployment percentage below Tarrant County and the state average.* 
  • A trade area encompassing adjacent cities of Fort Worth, Haltom City, Keller, and North Richland Hills. 
  • An economy expected to grow anywhere from 2-5% over the next four years. ** 
  • In addition, several industries enjoy above average sales and capture rates**
  • Approximately 60% of all sales tax figures result from retail and food service. ** 
  • Retail outlets report a capture rate of 131-271%.** 
  • Food service reports a capture rate of 130%.** 

Shop Local Advantage:

The City works with all business owners in the promotion and success of their firms through the Watauga Shop Local Initiative. This free program includes:
  • Online business database 
  • Business Spotlight of the Month: Highlights one business each month in the City Newsletter and on the City’s Web page.  
  • Business Spotlight Videos: Created by City Staff at request of Business and Placed on City's YouTube Page

Economic Development Incentive Advantage:     Economic Development Incentive Policy

In addition, the City of Watauga provides several economic incentives for new and expanding businesses including: sales tax rebates, property tax rebates, development fee rebates, and financial assistance through loans and grants. City Council approved Guidelines and Criteria apply to all economic development incentives requested.

 * According to the 2010 Census
 ** According to a 2011 sales tax report by MuniService